Wild Cape Honey is a premium mānuka honey brand inspired by the rugged beauty and untouched landscapes of New Zealand’s East Coast. The brand identity was crafted as a love letter to the region—celebrating its wild, unspoiled environment, authentic down-to-earth communities, and the unique climate that allows mānuka to thrive.

The project involved the creation of a comprehensive brand system, including identity design, packaging, brand collateral, and website design. Developed in collaboration with WOODS Agency, I worked as Lead Designer alongside the Creative Director, Brand Strategist, and Copywriter to help bring the brand to life across every touchpoint.

The result is a distinctive and refined visual identity that captures the purity, provenance, and premium quality at the heart of Wild Cape.

Visit: wildcapehoney.co.nz