Crafting thoughtful branding, websites, and design solutions for growing businesses.

Partnering with both individual brands and agencies, acting as a trusted creative partner.

Alice Hurrell, Tauranga-based brand designer.
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About

Based in Tauranga, New Zealand, I create contemporary brands, professional websites, and thoughtful design solutions for growing businesses across the country. I work closely with my clients to craft considered, strategic design that elevates their brand and connects meaningfully with their audience.

By combining clear strategy with creative execution, I deliver work that is not only visually engaging but also commercially effective.

Whether you need a new brand identity, packaging, website design, or other creative support, I collaborate with individual brands and agencies across projects of all sizes. I’d love to connect and am always happy to meet and talk through any ideas or questions.


My Approach

Every business is different and the strongest brands are built with intention.

I start by getting to know your business, your goals, your audience, and how your brand needs to support your growth. From there I build a clear strategic foundation that guides every design decision.

The result is thoughtful, authentic branding that connects with the people you want to reach.

Unlike larger agencies, I take on a limited number of projects at a time so I can give each one the focus, care, and strategic thinking it deserves.


Profile

Alice has spent ten years refining her craft within agencies across New Zealand and Australia, building a strong depth of experience across a diverse range of industries, including agriculture, FMCG, property, tourism, wellness, service based businesses and beyond.

Alice’s work is regarded by her clients for its refined aesthetic and strong attention to detail. She brings care to every stage of the process, creating a thoughtful and collaborative experience that delivers meaningful, lasting results for the brands she works with.