The Wanaka Peaks brand identity captures the beauty of the region while creating a refined, luxury feel. The logomark is inspired by the surrounding mountains, forming a distinctive “W”. A carefully selected palette reflects the lake, golden tussocks, and clear alpine skies. Combined with warm, welcoming language, the identity positions Wanaka Peaks as an exclusive accommodation group offering unforgettable stays. I worked as the lead designer on this project, collaborating closely with the client Venator and the Creative Director.